Comments on: 10 Things SEOs Don’t Want You to Know http://www.treyperry.com/2007/03/14/search-engine-optimization/ Discussions about cars, photography, politics, technology, and where they converge. Wed, 19 Nov 2008 16:14:25 +0000 http://wordpress.org/?v=2.6.3 By: Cherri Roberson http://www.treyperry.com/2007/03/14/search-engine-optimization/#comment-1530 Cherri Roberson Thu, 13 Nov 2008 03:27:16 +0000 http://www.treyperry.com/2007/03/14/search-engine-optimization/#comment-1530 pg8wk5hg53v9w639 pg8wk5hg53v9w639

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]]> By: Top 5 learning SEO resources for newbies (and intermediates too) « Learning SEO - Search Engine Optimization and Marketing http://www.treyperry.com/2007/03/14/search-engine-optimization/#comment-80 Top 5 learning SEO resources for newbies (and intermediates too) « Learning SEO - Search Engine Optimization and Marketing Fri, 23 Mar 2007 22:15:23 +0000 http://www.treyperry.com/2007/03/14/search-engine-optimization/#comment-80 [...] Trey Perry’s article, 10 Things SEOs Don’t Want You to Know is a good source of information to balance your view on [...] [...] Trey Perry’s article, 10 Things SEOs Don’t Want You to Know is a good source of information to balance your view on [...]

]]> By: William W. http://www.treyperry.com/2007/03/14/search-engine-optimization/#comment-6 William W. Thu, 15 Mar 2007 02:59:47 +0000 http://www.treyperry.com/2007/03/14/search-engine-optimization/#comment-6 It pleases me to see somebody saying exactly what I have so regularly ranted about Flash. I am misfortuned to still have a dialup connection in 2007, and therefore I browse with plugins and images off. There are so many sites I can't even use without first enduring a ridiculous wait; when I leave these sites due to their needless inaccessibility, I often think about how many ways in which they are hurting themselves --- they're losing both realized visitors who can't view their content, as well as potential visitors who will never find their content because of the reasons you have presented here. On a note related to separation of content and presentation, as you said, it is, due to browser and standards limitations, not always possible to fully separate these two when trying to accomplish an aesthetically pleasing design. In these cases, it is important to do the next best thing: don't add nonsense content. Therefore, should you have to place a purely presentational image in your document, the alternate text should be blank (""), <strong>not</strong> something that describes your presentation, such as "Fancy Twirly Spinner" or "Moving Bars." These presentational elements have nothing to do with your content, so don't turn them into content with your alternate text; if they can't be presented --- as they can't to search engines --- you want them to be as though they do not exist. It pleases me to see somebody saying exactly what I have so regularly ranted about Flash. I am misfortuned to still have a dialup connection in 2007, and therefore I browse with plugins and images off. There are so many sites I can’t even use without first enduring a ridiculous wait; when I leave these sites due to their needless inaccessibility, I often think about how many ways in which they are hurting themselves — they’re losing both realized visitors who can’t view their content, as well as potential visitors who will never find their content because of the reasons you have presented here.

On a note related to separation of content and presentation, as you said, it is, due to browser and standards limitations, not always possible to fully separate these two when trying to accomplish an aesthetically pleasing design. In these cases, it is important to do the next best thing: don’t add nonsense content. Therefore, should you have to place a purely presentational image in your document, the alternate text should be blank (”"), not something that describes your presentation, such as “Fancy Twirly Spinner” or “Moving Bars.” These presentational elements have nothing to do with your content, so don’t turn them into content with your alternate text; if they can’t be presented — as they can’t to search engines — you want them to be as though they do not exist.

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